sweetFrog Enterprises, named by The Daily Meal as America’s Best Frozen Yogurt, has announced the appointment of Brian Partlow as chief financial officer.

Partlow comes to sweetFrog with his undergraduate degree from William and Mary, an MBA from the Wharton School (University of Pennsylvania) and past roles as the Corporate Controller for TruePath Wireless, the C.F.O. for Zero Point, and the Director of Financial Planning and Analysis for ATK Blackhawk.

“Brian joins us with 15+ years of finance and accounting experience to help execute sweetFrog’s growth strategy,” said Patrick Galleher, CEO of sweetFrog. “We are honored to have him join us as he shares our commitment and enthusiasm for sweetFrog’s continued success.”

“I am thrilled to be a part of the sweetFrog team,” said Partlow. “I am fortunate to be joining such a respected and thriving company that prides itself on top-quality products and service.”

About sweetFrog Frozen Yogurt:

Sweet Frog (http://www.sweetfrog.com) is the fastest growing premium, all natural, self-serve frozen yogurt restaurant company in the country. With a wide selection of premium frozen yogurt flavors and fresh topping choices, sweetFrog was named Best Frozen Yogurt in the USA by The Daily Meal in 2014 and 2016. sweetFrog has 340 stores including both company-owned, franchise and independently licensed locations either open or under contract in twenty-four states in the U.S, Dominican Republic, United Kingdom and Egypt. The company was founded in 2009 and is based in Richmond, Virginia. Sweet Frog prides itself on providing a family-friendly environment where customers can enjoy soft-serve frozen yogurt, gelato and sorbets with the toppings of their choice. The company was founded on Christian principles and seeks to bring happiness and a positive attitude into the lives of the communities it calls home.