A new paper by Dan Kennedy, Joan Shorenstein Fellow (spring 2016) and associate professor in the School of Journalism at Northeastern University, provides insight into The Washington Post’s digital strategy and business model following its acquisition by Amazon founder and CEO Jeff Bezos.

Many of the strategies Bezos is pursuing are applicable to any newspaper, writes Kennedy: Invest in journalism and technology, seek out both large-scale and elite audiences, and maintain a relentless focus on building the size of the digital audience. Kennedy details how the Post is dealing with these challenges and others, and also provides a glimpse into the Post’s culture through exclusive interviews with Executive Editor Martin Baron, Chief Information Officer Shailesh Prakash, and other Washington Post staff.

READ FULL ARTICLE HERE