Digital media and marketing agency West Cary Group has hired Roy Huhta as its first Chief Product Officer. In this new role, he will lead the agency's development of Agile practices and solution delivery, analytics, social media and digital technology marketing strategy.

"The role of Chief Product Officer is a key next step in evolving our agency competencies to deliver the integrated customer experience that's required to drive ROI for our clients," said Moses Foster, West Cary Group president and CEO. "Roy has a wealth of experience in Agile Marketing, human-centered design and technology, making him the right leader to take us to the next level."

Huhta comes to West Cary Group with more than 15 years' experience in brand development, Agile software delivery, operational and business analytics, UI/UX and customer experience management grounded in Design Thinking and user-centered design, and a passion for delivering value to the marketplace. He previously spent 16 years at Capital One Financial Corp., most recently as director of product management. Huhta led Capital One's migration to Agile delivery and its implementation of the Scaled Agile Framework (SAFe) delivery model across multiple operational and technology teams.

"My focus will be to apply the principles of Agile Marketing: deeply understanding your customer, leveraging that data for prioritizing and optimizing an experience through beautifully designed technology and interactions, and doing so in a way that values market delivery over planning," said Huhta. "This resonates everywhere in the marketplace. I'm thrilled to be a part of a progressive agency that already has the foundations of award-winning creative, performance marketing and engineering talent. With a newly formed team of data scientists who will complement our efforts, I'm very excited about our path forward."

About West Cary Group – Web: westcarygroup.com, Facebook: West Cary Group, Twitter:@westcarygroup

Founded in 2007, Richmond-based West Cary Group is a 40-person digital media and marketing agency specializing in performance-based Agile Marketing and experiential design for brands and products. For more information, visit http://www.westcarygroup.com or email info@westcarygroup.com.