Hearst Television Signs with comScore's Local TV Service


comScore (NASDAQ: SCOR) today announced it has entered a multi-market agreement with Hearst Television, Inc. for three of its stations – WISN-TV (ABC) Milwaukee, Wis., as well as KHBS/KHOG-TV (ABC) and KHBS/KHOG-D2 (CW) Fort Smith-Fayetteville, Ark.

WISN and both channels of KHBS/KHOG will use comScore's television viewing information and StationView Essentials software platform to provide clients comprehensive ratings information every day of the year. Additionally, Hearst will utilize comScore's automotive and political Advanced Demographics to better position their stations in these two critical verticals.

With this new agreement, 19 of the top 20 local television groups now subscribe to comScore's local television ratings service.

"We are excited to welcome Hearst Television as a subscriber to comScore's Local TV Service and look forward to working closely with their stations in Milwaukee and Ft. Smith-Fayetteville in providing audience insights that will benefit both them and their clients," said comScore's Executive Vice President, Local Television Steve Walsh.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers' multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, comScore is delivering the future of measurement. For more information on comScore, please visit comscore.com.

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