Yieldbot, a digital media technology and marketplace that connects brands with active consumer intent, today announced it has raised a $35 million Series C round of funding. The round was led by new investor, Staley Capital with participation from all existing venture investors RRE, New Atlantic Ventures, SJF Ventures, Converge Venture Partners as well as capital participation by City National Bank.
“We are excited about the addition of Staley Capital to our roster of investors” said Jonathan Mendez, CEO of Yieldbot. “This level of investment, in this difficult market, is a testament to the unparalleled results that the Yieldbot technology is delivering by enabling brands to connect at the moment of greatest relevance with their consumers.”
Yieldbot continues to pioneer intent-based media access via header bidding and cookieless technology to deliver premium consumer interactions for brands. IntentRank™, Yieldbot’s machine learning system, recognizes and scores the active motivation of consumers and responds with relevant brand messages to produce superior measured performance.
“We’ve proven our cookieless intent technology understands what people are doing right now,” said Mendez. “No data is more important to deliver relevance in today’s mobile world then understanding and activating immediate consumer needs.”
The funding will fuel an expanded sales and marketing presence across the U.S. as well as accelerate product growth across mobile, video and explore strategic acquisition opportunities. “This new capital gives us additional resources to continue innovating with first-party data for brands and premium publishers through the expansion of our real-time marketplace and using our technology to increase the value of digital media for all participants; publishers, brands and most of all consumers.”
“Staley Capital invested in Yieldbot because we have seen their proprietary and consumer friendly first-party cookieless data is the special sauce that drives real-time intent targeting across all digital advertising. There is no one in the marketplace better than Yieldbot in driving measured performance for marketers while facilitating the best monetization for premium publishers,” said Renny Smith of Staley Capital.
In 2015 Yieldbot experienced 150% revenue growth from the previous year, and nearly a 16X increase from 2013, its first full year of revenue. Q4 2015 also marked the first profitable (EBITDA) quarter for the business. The company’s 3 and a half-year growth trajectory puts it in select company with the fastest growing businesses in all of technology.
About Yieldbot
Yieldbot is the only marketplace for real-time consumer intent in premium content. The company’s real-time data and header bidding media connect brands to the active intent of consumers on over 1000 websites. Yieldbot’s consumer friendly technology does not use cookies for targeting and has a first-party relationship with all data.
IntentRank™, Yieldbot’s machine learning system, recognizes and scores the active motivation of consumers and responds with relevant brand messages to produce superior measured media performance. Over half of the Top 100 US advertisers are Yieldbot customers.
Yieldbot is headquartered in New York with offices in Bentonville, Boston, Chicago, Los Angeles, Minneapolis and Portland. For more information, please visit: http://www.yieldbot.com.
