Just about a month after opening its private beta to all content creators, K Street-based ICX Media, the video distribution and analytics startup aimed at “democratizing content,” has opened up a second office in New York City.

While the company will remain headquartered in D.C., leaders seem to view it as prudent to have a physical presence where so many video content producers reside.

“This is the ‘Age of the Creator’ and a good portion of that ecosystem, from media companies to brands, agencies and content creators are physically in NYC,” Michael Avon, CEO and cofounder of ICX Media, said in a statement. “As ICX Media’s video technology platform will be at the center of powering that ecosystem, we needed to build a physical presence here.”

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