Bedford County Names New Tourism Director

12/13/16

Bedford County has hired a tourism director after seven months without one.

Nicole Shackleford Johnson, the current associate director for development and marketing at the National D-Day Memorial, will take over the position effective Jan. 3. As director of tourism, she will be responsible for marketing the county and bringing visitors to the area. She will continue to work at the National D-Day Memorial until the end of the year.

Johnson said sheplans to utilize social media to reach out to potential visitors to make Bedford a destination instead of a pass-through.

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