Entrepreneurs without technical skills typically pursue one of three avenues when starting a technology-based business: Partner with a cofounder who can build their minimum viable product, learn to code themselves or hire a web development agency.

According to Zak Kidd, partner at Dupont Circle–based agency dupontstudios, most startups that pursue this first approach fail due to poor relationships between cofounders.

“Cofounders should know each other for many years before going into business together,” said Kidd. “It’s hard to find that person if they aren’t already there.”

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