The Simple Greek, a fast-casual concept that was born on CNBC’s hit reality TV program The Profit, officially opens its first Washington, DC area location on Monday, June 11 in Arlington, VA. The Simple Greek redefines the traditional Greek restaurant with an interactive experience that combines premium ingredients, open kitchens and an atmosphere that nods to Greek culture.

Washington, DC region franchise owners Tom Grisard and his sons Brett, Ryan and David, who are lifelong Virginia residents, knew as soon as they learned about The Simple Greek that it was the concept for them.

Newmark Knight Frank (NKF) helped the franchise owners secure their first location at 1731 Wilson Blvd in Arlington, VA in the Colonial Plaza shopping complex with 2,350 square feet. Five more stores are planned for the region.

Using made-from-scratch recipes along with only the freshest ingredients, The Simple Greek utilizes a build-your-own assembly line style set-up in an open kitchen to show off the food being prepared. Each bowl, salad or pita is made right in front of patrons as they move through the line. Each customer steps up to the counter and personalizes their own Greek creation utilizing a variety of fresh meats, veggies, sauces and spices.