Lisa Green Hall is joining the Case Foundation to lead impact investing efforts.

Hall will join the D.C.–based foundation created by Steve and Jean Case as a Senior Fellow. She will also hold that role at the Beeck Center at Georgetown, which works on social impact using data, technology and finance tools.

Impact investing is an investment strategy which puts funds toward a goal of doing social good as well as generating financial returns. For foundations, it unites the mission of the grantmaking side with the desire to build a money-generating portfolio on the endowment side. As leaders have put it into practice, it has brought changes to how philanthropic organizations operate.

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