Buyout firm Apollo Global Management LLC (APO.N) has approached Nexstar Media Group Inc (NXST.O), an operator of television stations that reach nearly 40 percent of U.S. households, to express interest in acquiring it, according to people familiar with the matter.

The approach comes a year after Nexstar’s $2.3 billion acquisition of peer Media General Inc turned it into one of the largest U.S. broadcasters. Nexstar wants to add scale as advertisers move their spending to digital and mobile platforms.

Apollo has teamed up with P2 Capital Partners LLC, another investment firm that already owns a small stake in Nexstar, the sources said this week. Nexstar has not yet engaged in sale talks and there is no certainty it will entertain an offer, the sources added.

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