Glamsquad, the market leader in the growing beauty services industry, announces its acquisition of Veluxe, the DC-based personalized beauty and wellness service, which launched in 2015.
Glamsquad launched hair and makeup services in Washington, D.C. in January 2017 and has been actively growing within the DC community. The brand is committed to providing the best in beauty, and is known for its talented and trusted beauty professionals, consistent, high quality results, and elevated, personalized experience. Both Glamsquad and Veluxe share the same ethos of making women look and feel amazing. This brand synergy makes the Veluxe acquisition a perfect match for both parties.
"The partnership was a natural alignment for us as we share the same philosophy when it comes to our commitment to both our clients and our beauty professionals," says Amy Shecter, Glamsquad Chief Executive Officer. She continues, "Susanna Quinn has built a strong, loyal clientele base as well as beauty professional network in the D.C. market and we are thrilled to invite them into our community."
On the decision to sell Veluxe, founder Susanna Quinn explains, "I was really impressed with the trajectory of Glamsquad and I also loved the brand. Glamsquad has worked to build a business in which their employees and service providers are as valuable to them as their clients. Their passion about building the company inspired me to want Veluxe and myself to be a part of it. Together, we will now be the clear leaders in the beauty services business in Washington."
This acquisition will further develop Glamsquad's involvement in the D.C. market in a multitude of ways. In addition to widening consumer reach and establishing a more robust beauty professional network, Glamsquad will become more deeply entrenched in the D.C. community through Quinn's strong reputation and relationships. Susanna has joined the Glamsquad team as an advisor and ambassador to support Glamsquad's growth in D.C. and beyond. As Glamsquad continues to expand in the DC market, the brand will focus on multiple touch points to show customers that they are there to make them look and feel their best for all of life's moments.
ABOUT GLAMSQUAD Glamsquad is a beauty services company delivering hair, makeup and nail services, in NYC, LA, Miami, Boston, San Francisco/Bay Area and DC. Glamsquad's mission is to connect like-minded beauty enthusiasts through personalized in-home beauty experiences between our clients and our beauty professionals. Our talented and trusted beauty professionals are hand-selected and rigorously vetted to guarantee consistent, high quality results. Using our intelligent, data-driven technology, we expertly match our professionals and clients to ensure an elevated and customized experience with every appointment. Glamsquad believes that human touch and helping people look their best is at the heart of what makes people feel special.
