Broadly, a marketing startup working to help small businesses generate positive online reviews, has raised a $6.7 million Series A led by Foundry Group. New Enterprise Associates (NEA) also participated in the round.

The new capital will fund new employees in sales, marketing, customer success and engineering. The company expects to double its number of employees, currently 49, over the next 12 months.

The Oakland, Calif.-based startup helps businesses identify customers likely to write online positive reviews and encourage them to write those reviews.

Seth Levine, a managing director at Foundry Group, has joined the company’s board. Both Foundry and NEA are returning investors in the company.

In total, Broadly has raised more than $10 million.