Washington, D.C.-based marketing analytics company TrackMaven has merged with Boston-based Skyword, provider of a content marketing platform and other services. The two companies have joined forces to form a stronger marketing platform by combining analytics with content marketing.

Combined, the companies have 400 B2B and B2C customers including companies like Dick’s Sporting Goods, DXC Technology, IBM, Aetna, HP and Campbell Soup Company.

“The TrackMaven team couldn’t be more thrilled to join with the Skyword team and continue serving our clients in an even more powerful capacity,” TrackMaven CEO Allen Gannett said in a statement.

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