Contactually, a customer relationship management (CRM) platform for real estate professionals and their teams, created a Google Chrome browser extension that allows its users to manage their contact database inside Gmail.

This is the D.C. company’s next step aimed at better integrating its CRM functionality into a user’s everyday workflow already set in place, a press release states.

“We wanted to provide the best aspects of Contactually’s contact management in the environment where agents spend the most time thinking about and communicating with their network—their email. More than 70 percent of Contactually users are on Gmail,” Zvi Band, CEO of Contactually, said in a statement.

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