MCLEAN, Va.--(BUSINESS WIRE)--Gannett Co., Inc. (NYSE: GCI) today mailed a letter to shareholders in connection with the company’s 2019 Annual Meeting that highlights the company’s value creation strategy, which focuses on executing Gannett’s digital transformation and USA TODAY NETWORK strategy, delivering digital marketing solutions to businesses and producing award-winning content that engages consumers.

The Gannett board of directors unanimously recommends that shareholders vote “FOR ALL” of the company’s highly experienced and independent director nominees on the WHITE proxy card today.

The full text of the letter follows:

April 8, 2019

Dear Fellow Shareholder,

Your board of directors has been a responsible steward of your investment in Gannett and is overseeing a multi-year digital transformation that, combined with the company’s USA TODAY NETWORK strategy, will enable the company to continue to serve as a trusted, comprehensive digital marketing partner to local and national businesses while also strengthening and growing our communities through digital engagement. This strategy is driving results that are delivering growth and enhancing shareholder value in a challenging industry environment. Since becoming a standalone company in mid-2015, Gannett has returned more than $324 million of capital to shareholders — delivering a higher and more stable total shareholder return than the majority of the company’s peers.1

Despite this proven record, MNG Enterprises, Inc. (“MNG”), also known as Digital First Media, a competing news media company majority-owned by the New York-based hedge fund Alden Global Capital (“Alden”), is seeking to replace six of your actively engaged, highly experienced and independent directors with candidates who are clearly conflicted and were nominated to advance the interests of MNG and Alden, not Gannett or its shareholders. MNG is attempting to promote its self-serving agenda to take control of Gannett, with no guaranteed premium for all shareholders, through a problematic, two-pronged approach: first, it demanded that Gannett sell itself to MNG and, second, when your board unanimously determined that the MNG proposal undervalued Gannett and lacked credibility, MNG nominated a control slate of affiliated candidates.

Your vote is very important. We encourage you to protect the value of your investment in Gannett by voting “FOR ALL” of your board’s eight independent nominees today – online, by telephone or by signing, dating and returning the enclosed WHITE proxy card in the postage-paid envelope provided. Please simply discard and do NOT vote using any Blue proxy cards you may receive from MNG.

MNG’S UNSOLICITED PROPOSAL IS NOT CREDIBLE AND IS NOT IN THE BEST INTERESTS OF GANNETT SHAREHOLDERS

Following receipt of MNG’s unsolicited proposal, your board carefully reviewed and considered the proposal in consultation with the company’s financial and legal advisors. Your board unanimously decided to reject the proposal because it undervalues Gannett, its key assets and its prospects, and is not in the best interests of the company and its shareholders.

Your board also determined that the MNG proposal, lacking requisite financial resources and any assurances that it could ultimately be closed, was not credible. The letter that MNG has touted from a distressed debt fund, Oaktree Strategic Credit, which was obtained more than two months after MNG submitted its unsolicited proposal, does not represent a contractual commitment or even a best efforts obligation on behalf of Oaktree to provide or arrange financing for MNG's transaction, and is highly conditional. In fact, Oaktree itself does not even commit to participating in this hypothetical financing.

Further, MNG’s assertion that “a combined MNG-Gannett leverage profile would be conservative relative to industry comparables" is dubious and lacks substantiation. Based on publicly available information, we believe that pro forma gross leverage of the combined company, before factoring in pension obligations, would be among the highest of all industry comparables — we estimate in excess of 4.0x 2018 EBITDA.2 Including pensions, we estimate the same leverage multiple to be greater than 4.5x 2018 EBITDA. These leverage levels would put Gannett in the company of its most distressed peers, which is why we have serious questions about MNG’s ability to obtain financing for its proposed transaction.

Now, nearly three months after submitting its unsolicited proposal, MNG has still not secured committed financing and has refused to answer basic questions around antitrust regulatory risks, pension liability funding and the combined leadership and operating plan. Instead,MNG has attempted to simply waive away these fundamental issues by making conclusory statements, not backed by substance.

We have repeatedly stated that we would engage with any party that makes a bona fide, credible proposal that appropriately values the company and is capable of being closed. MNG continues to fail that test.

GANNETT IS EXECUTING ITS TRANSFORMATION STRATEGY TO DELIVER SHAREHOLDER VALUE BY CONTINUING TO PRODUCE AWARD-WINNING CONTENT AND BUILDING A BEST-IN-CLASS DIGITAL MARKETING SOLUTIONS ORGANIZATION

Gannett’s experience and scale in local and national markets, longstanding trust with consumers and advertisers and high-quality journalism differentiate us from our competitors. Your board and management team will continue to drive shareholder value by:

• Leveraging our nationwide scale and local presence to expand and deepen our relationships with consumers and businesses;
• Accelerating organic digital revenue growth through innovative consumer experiences and new marketing and advertising solutions;
• Pursuing accretive growth through disciplined, selective acquisitions that provide synergies with our customer base and markets; and
• Aligning costs within our legacy print business in a thoughtful and strategic manner.

Through the USA TODAY NETWORK, Gannett’s journalists tell stories with significant implications for the communities we serve, and our publications serve as guardians of democracy locally and nationally. Since becoming a standalone company in mid-2015, Gannett has:

• Produced award-winning and innovative content to increase audience growth and digital engagement:
  • Won multiple prestigious journalism awards, including three Pulitzer Prizes in 2018 by USA TODAY NETWORK journalists for “The Wall: Unknown Stories, Unintended Consequences,” “Seven Days of Heroin: This Is What an Epidemic Looks Like” and a selection of Iowa-focused editorials related to healthcare.
  • Implemented digital consumer product improvements, such as personalization in our native apps and a digital front redesign in more than 90 markets.
  • Grew average monthly unique visitors as measured by comScore from 110 million in 2016 to 126 million in 2018.
  • Finished 2018 ranked first in mobile web unique visitors in comScore’s News and Information category.
  • Reached more than 500,000 paid digital-only subscribers. Given the 2018 growth rate of 46% for digital subscriptions, Gannett is on track to reach the company’s goal of one million digital subscribers in the next two years.
• Built a digital marketing solutions organization to deepen our relationships with national, regional and local businesses:
  • Acquired ReachLocal, SweetIQ and WordStream to build an owned and operated nationwide digital marketing solutions platform.
  • Launched LOCALiQ, our data-driven marketing solutions brand to simplify our sales process, and the LOCALiQ Grader Tool to drive higher close rates.
  • Restructured the company’s local sales team around client segments (versus a one-size fits-all approach) to better serve our customers.
  • As a result of these strategic efforts, as of the end of 2018, 47% of Gannett’s advertising revenue was digital.

MNG HAS A RECORD OF VALUE DESTRUCTION AND DIVERTING ASSETS, INCLUDING EMPLOYEE PENSION FUNDS,TO ENRICH ALDEN

MNG has a long history of deep newsroom cuts and substantial real estate divestitures following acquisitions. Given MNG’s track record, we have grave concerns that under the control of MNG’s nominees, your board would be repurposed for siphoning value — including potentially from Gannett’s pensions — to deliver generous management fees and profits to Alden, while destroying value for other Gannett shareholders.

Why is Alden siphoning millions of dollars from its newspaper assets to fund unrelated investments, such as Fred’s, Inc.?

Recent litigation between MNG and its largest minority shareholder, Solus Alternative Asset Management LP (“Solus”), demonstrates that Alden’s conduct extends beyond the destructive cost-cutting measures and workforce reductions at its portfolio of newspapers. Solus’ lawsuit alleged that since Alden became MNG’s majority shareholder, MNG has diverted hundreds of millions of dollars from struggling newspapers into Alden ventures that have no connection to its media business.3 In legal filings, MNG admitted to making a number of investments with diverted cash, including investing $248.5 million of workers’ pension funds in funds controlled by Alden and investing $158 million for a 24.8% stake in Fred’s, Alden’s largest single holding.4Fred’s stock has declined 87% since Alden announced its investment.5

Solus’ lawsuit also alleged that there is a precedent for Alden’s taking management fees from MNG subsidiaries without any disclosure to minority shareholders. MNG and Alden amended MNG’s Stockholders’ Agreement to delete the sections that provided information rights to fellow stockholders, effectively eliminating MNG’s reporting obligations.6

Given MNG’s and Alden’s history and conduct, how can MNG’s candidates, all of whom are affiliated with MNG and/or Alden, be trusted to fulfill their fiduciary duty to Gannett shareholders? Given MNG’s own statements and the close affiliation of all of its nominees, Gannett does not believe that MNG’s nominees could reasonably be expected to act in the best interests of all Gannett shareholders, rather than being beholden to or unduly influenced by MNG and Alden. Considering the clear and irreconcilable conflicts of interest of MNG’s nominees, were they to be elected to the Gannett board, Gannett believes the consequence would be to transfer control of the board to MNG and Alden — with no control premium — at which point MNG would be in a position to advance any agenda it wants at Gannett shareholders’ expense.

SUPPORT THE BOARD THAT IS ALIGNED WITH YOUR INTERESTS.
VOTE “FOR ALL” OF GANNETT’S ACTIVELY ENGAGED, INDEPENDENT DIRECTOR NOMINEES ON THE WHITE PROXY CARD TODAY

This is a critical time for Gannett and the industry, and your board and management team are taking actions to deliver on our continued commitment to journalistic excellence and the path to the greatest value opportunity for shareholders.

Gannett has a highly qualified board, and our eight nominees — all of whom are independent — bring broad and diverse backgrounds, professional experience and skills in areas that are critical to Gannett’s business and future success, including finance, business development and strategic planning, mergers and acquisitions, digital media, journalism, marketing and advertising, technology and human resources. Your directors are actively involved in working with management to oversee and execute Gannett’s strategy and business transformation and regularly engage with shareholders on these topics.

Your board and Gannett’s management are confident that the company’s digital and USA TODAY NETWORK strategies provide the best path forward amid a changing media environment. Electing your board’s superior director nominees is the right choice to drive value creation in your investment. We urge shareholders to vote “FOR ALL” of the company’s independent director nominees using the WHITE proxy card today. Please simply follow the easy instructions to submit your proxy by telephone, by Internet or by signing, dating and returning the enclosed WHITE proxy card in the postage-paid envelope provided.

We thank you for your continued support.

Sincerely,

/s/

J. Jeffry Louis, Chairman of the Gannett board of directors

The Gannett Annual Meeting of Shareholders is scheduled to be held at 8:30 a.m. ET on May 16, 2019 and shareholders of record as of the close of business on March 18, 2019 will be entitled to vote at the Annual Meeting. Gannett shareholders who have questions or would like additional information should contact the company’s proxy solicitor, Innisfree M&A Incorporated, toll-free at 1-877-456-3507.

Greenhill & Co., LLC and Goldman Sachs & Co. LLC are acting as financial advisors and Skadden, Arps, Slate, Meagher & Flom LLP is acting as legal advisor to Gannett.

About Gannett

Gannett Co., Inc. (NYSE: GCI) is an innovative, digitally focused media and marketing solutions company committed to strengthening communities across our network. With an unmatched local-to-national reach, Gannett touches the lives of more than 125 million people monthly with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Gannett brands include USA TODAY NETWORK with the iconic USA TODAY and more than 100 local media brands, digital marketing services companies ReachLocal, WordStream and SweetIQ, and U.K. media company Newsquest. To connect with us, visit www.gannett.com.