Warschawski, a full-service advertising, marketing, digital, public relations, branding, web design, videography and photography, VR/AR, creative and crisis communications agency, announced today that it has developed Fast Lane, a free website analysis tool which checks the overall health and performance of a website. Fast Lane provides businesses with recommendations and actionable steps to help their website drive traffic and increase their bottom-line.

Fast Lane is a free tool created by Warschawski to assess the performance, usability and SEO of websites in minutes. Users can enter their website’s URL, and Fast Lane will calculate the site’s overall condition. Fast Lane will provide a detailed report of what was assessed and how the site ranks for each component using an easy to follow color scale.

Many brands have a difficult time assessing the performance of their website – is it easy to find, navigate and optimized for lead conversion? There is more to a site than its design and content. With 96% of Americans conducting business online, websites are an important part of a marketing strategy and powerful new business tools. Fast Lane offers key insights into the health of websites and how to improve overall performance.

“We see so many brands that invest in building a new website without thinking about the foundational components that optimize a site for long-term success. There is a misunderstanding of what is important when creating a site and how to use it as a vehicle to drive business,” said Shana Harris, COO of Warschawski. “We are excited to offer this free tool to help brands strengthen their online presence and, ultimately, drive bottom-line results.”

Learn more about Fast Lane at fastlane.warschawski.com.

Warschawski is a national, fully integrated boutique agency and a Google Certified Agency Partner that offers the following services under one roof: Advertising, Digital, PR, Branding, Marketing Creative Design, Web Design/Development, Social Media, Videography and Photography, VR/AR, and Crisis Communications. Warschawski delivers the experience and expertise of a large firm coupled with the personalized attention and care of a boutique agency. Warschawski was named the 2017 “U.S. Small Agency of the Year.” This is the sixth time the agency has won top honors in its 21 years of existence. For ten consecutive years, it also has been ranked as one of the top 30 “Best Agencies to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work in 15 years. Warschawski was founded in 1996 and has offices in New York, Washington D.C. and Baltimore.