Technology integrates features including motion-enabled chairs and simulated weather

The 16-screen Regal at Westview Promenade, located at the intersection of Maryland Route 85 (Buckeystown Pike) and Crestwood Boulevard in Frederick, has announced plans to retrofit an auditorium with state-of-the-art 4DX technology, integrating features including motion-enabled chairs and simulated weather conditions. The conversion is expected to be completed at the 200,000 square foot lifestyle shopping centerby early 2020.

Developed in South Korea, CJ 4DPLEX’s 4DX immersive theatre technology enhances the on-screen visuals of action-packed blockbusters, transcending the traditional cinema experience through special effects including motion-synchronized seats, wind, fog, rain, lightning, snow, bubble, vibration, and scents. The result is one of the most immersive cinema formats in the industry, drawing fans into the action on the big screen.

“Regal will be the only venue in the greater Frederick County region with 4DX technology, which further differentiates Westview Promenade with the offering of a significantly improvedtheatre viewing experience,” explained Danielle Beyrodt, Vice President of Hill Management Services. “These enhancements mirror our continuing efforts to improve our tenant offerings, maintain the vibrancy of the center and execute special event programming that captures the attention of the local community.”

Westview Promenade is anchored by Regal, a 16-screen movie theatre and features stores such as MOM’s Organic Market, Ann Taylor Loft, Starbucks, Chico’s, MOD Pizza and White House Black Market. More than 90,000 consumers reside within a five-mile radius of the center, including nearly 35,000 households with an average household income exceeding $85,000.Westview Promenade is owned and managed by Hill Management Services.

Founded in 1976, Hill Management Services, Inc. is a privately-owned, full-service real estate development company. Located in Timonium, Maryland, Hill Management owns more than four-million square feet of office, industrial and retail space as well as several hotel and self-storage facilities. Hill Management Services seeks to provide long-term investments, exceptional customer service, and develop long-lasting tenant-landlord relationships. For more information visit www.hillmgt.com