A fun fact about Qualtrax’s logo: It used to be a combination of hot pink and blue.

“It was a true ’90s logo, and we gave it a bit of a facelift,” President and CEO Amy Ankrum said.

The logo does have some historic value. Since the 26-year-old company started with the idea of “quality tracking” in mind, the evolving Q graphic symbolizes the life cycle of processes and continuous improvement.

The symbol matches how the company sees itself, too: Travel a few hours southwest from D.C. into Blacksburg, Virginia, and you’ll find an evolving company treating itself as much like a startup as a long-standing expert in all things compliance.

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