The MJS Groupe, Media Marketing and Public Relations Firm based in New York City is announcing their partnership with Coût de la Liberté, the Los Angeles based fashion brand. Together,The MJS Groupe and Coût de la Liberté will bring the brand’s first line to the global market following the fall fashion and media previews done during both New York Fashion Week and Paris Fashion Week 2020.
Michael J Snell (left) founder of The MJS Groupe pictured here with Coût de la Liberté founder Jeff Lubell (right) during New York Fashion Week 2020.
The MJS Groupe, which was founded by Michael J. Snell is a full-service luxury firm that selectively represents inspired companies, global influencers, and power-brands specifically catering to high-net-worthand ultra-high-net-worth consumer demographics. Snell and his team design all their strategic engagements to deliver KPI driven results that seamlessly integrate bespoke, one-of-a-kind tailored experiences- from concept strategy, to branding and platform design for every company within their portfolio. The firm’s mission is to map the engagement of each campaign, while always driving back valuable consumer actions. “We’ve always felt that whether you’re just starting out or if you’re evolving your brand, The MJS Groupe can help curate every impression you make,” Snell said.
Coût de la Liberté for Fall 2020 features hand-dyed furs and cashmere knits with intricacies that the fashion world has yet to see in comparison.
Coût de la Liberté comes from the creative mind of Jeff Lubell, the original founder of True Religion Brand Jeans, along with his wife Carrie. Together, the pair have blended Jeff’s attraction to true artist expression and attention to craftsmanship along with Carrie’s innate sense of fashion to produce a tangibly-luxurious expression of the retro 70s. Coming in with a myriad of colors, extravagant fabrics and bold silhouettes, he began a search that spanned the world to provide the finest, most luxurious, and the most exotic textiles, threads and trims, the finest denim and cashmere from Italy, and the most innovative leathers and skins from France and Turkey among others, and provides a dedication that has been noted to leave no detail overlooked from ideation to production. “This brand, unlike many others,affords the audacity to be unpredictable with no limit to the imagination.” said Lubell.
Snell founded The MJS Groupe following an extensive career in the luxury brand and consumer space.With an early career at Bloomingdale’s Inc. corporate offices, he developed the Consumer Retention and Engagement platform that was implemented across all US based stores within the first year of completion due it’s high success rate. Later, he moved on to a corporate management team where he directed the PR and events activations for ultra-luxury jewelry and housewares purveyor Michael C. Fina in New York City. Following the closure of the Michael C Fina company, Snell went on to manage the Customer Experience Program at Tesla Motors corporate overseeing both the Retail Development and Personnel Training aspects.He was later promoted onto the marketing team, where he launched Model X, Model 3, Powerwall, Gigafactory, and Solar Roof while overseeing the global visibility campaign structure as a direct report to Elon Musk on his management team. Snell was presented with the opportunity after a long career at Tesla to transition to the BMW Group of North America and join the Rolls-Royce Motor Cars North America team where he managed the North American Marketing and Visibility Campaigns. Notably relaunching the brand’s iconic flagship saloon, Phantom VIII, and launched the world’s most luxurious and most expensive SUV,Cullinan; along with countless activations including those for Pebble Beach during Monterey Car Week and Black Badge introducing Ghost, Wraith and Dawn. Following his time as Marketing Manager for Rolls-Royce Motor Cars, Snell founded The MJS Groupe.
Snell’s education credentials are extensive and were gained at Wagner College in New York City with a Bachelor of Science in Marketing Management followed by his first Master’s Degree in Marketing and his second Master’s Degree in Management. Snell was also accepted into and completed Yale School of Management’s highly regarded Executive Level Marketing Program in New Haven, Connecticut for individuals involved in high-visibility corporate roles. He is one of the youngest candidates to complete the program.
