Harbor East-based fintech company Facet Wealth raised $25 million in Series B funding and is rolling out a new product that allows employers to offer its tech-enabled financial planning service to employees.

The new funding round, led by prominent private equity firm Warburg Pincus and including participation from other existing ventures, is designed for expansion of the company’s efforts to offer financial planning services that can be widely available for folks regardless of their wealth level. Operating for four years on a membership-based model with virtual services that include both a certified financial planner and a tech platform that assists with key tasks, the company saw business more than double since the start of the pandemic.

“Facet has always been a primarily virtual company, and all of our client meetings have been done virtually since we started the company in 2016,” said CEO Anders Jones. “When we shut our office for COVID, it was business as usual the next day. Because we had solidified our position as a virtual first company, clients were naturally comfortable with us as a provider, while legacy players scrambled to catch up.”

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