Debora Wright. Photo courtesy Visit VBR
Visit Virginia’s Blue Ridge (Visit VBR) announced Monday it has promoted Debora Wright as vice president of sales and marketing.
With more than 25 years of experience in destination marketing, Wright will lead external outreach and brand-building for the organization. She has been with the organization since 1993, when it was formerly known as Roanoke Valley CVB. During her time with Visit VBR, she has generated more than $2 million in grant funding.
“As an integral part of the Visit VBR team and longtime leader of marketing and communications, Debora’s combined experience and understanding in the travel and tourism industry makes her a natural fit for adding external sales and sports to this new role,” Visit VBR President Landon Howard said in a statement. “Debora is a respected professional who is dedicated to growing Virginia’s Blue Ridge as a destination as we move beyond 2020.”
