Mars Acquires Kind North America

11/20/20

By Sydney Lake, Virginia Business

McLean-based global food product manufacturer Mars Inc. announced Tuesday it has acquired healthy snack manufacturer Kind North America.

Transaction details were not disclosed.

Mars is the largest private company in Virginia. With annual sales of more than $35 billion, the candy and food manufacturer produces brands such as Snickers, M&Ms and Pedigree pet foods. Founded in 2004, Kind offers more than 100 snack products that contain nuts, grains and fruit. Kind will continue to operate as a separate business unit, according to Mars.

The acquisition follows a three-year partnership of the two brands that brought Kind products to more than 35 countries.

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