Susquehanna Private Capital Invest in Premium Service Brands


BALA CYNWYD, Pa.--(BUSINESS WIRE)--Susquehanna Private Capital, LLC today announced an investment in Premium Service Brands, a leading Charlottesville, Virginia-based franchisor of multi-brand home services with a specialty in home improvement brands. Terms of the transaction were not disclosed.

Premium Service Brands partners with franchisees to provide comprehensive training, sophisticated technology, and cross-branded support for every step of their nascent home service business. In 2006, Paul Flick launched the PSB platform with the Company’s flagship brand, 360° Painting, a full-service residential and commercial painting business. Today, PSB’s portfolio includes unique companies across seven in-demand service areas, including 360° Painting, ProLift Garage Doors, Handyman Pro, Maid Right, Kitchen Wise, Renew Crew and Rubbish Works. PSB currently supports over 200 franchise partners across the U.S. and Canada.

With funding from SPC, Premium Service Brands will continue to strengthen its presence in its core lines of business while expanding into the rapidly growing home services industry. Mr. Flick will remain in his role as Chief Executive Officer alongside the existing PSB management team.

“Premium Service Brands presents a compelling opportunity to invest in a growing multi-brand franchisor within the attractive home services industry,” said Kyle Squillario, Co-Head at SPC. “We are pleased to partner with entrepreneur and operator Paul Flick and his team as PSB accelerates its development and franchise expansion plans.”

“At Premium Service Brands, we are committed to empowering our franchisees with the top technology, support, and networking to develop their businesses. With SPC’s operational and financial support, we look forward to entering our next phase of growth as we broaden our franchise offerings and client reach,” commented Mr. Flick.

Ken Parsons, Investor at SPC added, “In today’s environment, the importance of our homes has never been more evident. The Premium Service Brands team is well-positioned to help franchisees grow their businesses while adding more home services offerings to their portfolio.”

Founded in 2016, Susquehanna Private Capital prides itself on its ability to collaboratively and patiently work with founders, entrepreneurs, and operators to build businesses with enduring value. SPC’s investment in Premium Service Brands follows its recent investment in Mosquito Authority, a franchisor of mosquito, pest, and tick control services.

Boxwood Partners acted as exclusive financial advisor to PSB. Troutman Pepper served as legal advisor to SPC.

About Premium Service Brands

Headquartered in Charlottesville, VA, Premium Service Brands (“PSB”) is a leader in home services franchise opportunities. Recently acquiring Renew Crew in January 2020 and Rubbish Works in November 2020, the other brands under the PSB umbrella include 360° Painting, ProLift Garage Doors, Handyman Pro, Maid Right and Kitchen Wise. These home improvement industry brands provide franchisees with comprehensive training and support for every step while viewing customer service as a way of life by also giving back to local communities through their nonprofit, Kids-Lift. Supporting kids and their families is crucial to PSB’s personal values to brighten and care for their communities. More on franchising opportunities at:

About Susquehanna Private Capital

Susquehanna Private Capital, LLC (“SPC”), funded by the founders of Susquehanna International Group, LLP – one of the world’s largest privately-held financial services firms – was founded in 2016. With a flexible capital structure, SPC empowers founders, entrepreneurs, and operators to build businesses with enduring value. SPC targets U.S. companies in the business, consumer and franchise services, healthcare services, and industrial technology sectors with $3 million to $15 million in EBITDA.

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