Mount Crawford-based Overlook Produce and Farm Adventures will invest more than $850,000 to construct a produce packing facility and retail market pavilion on a 27-acre site in Rockingham County, according to an announcement Wednesday from Virginia Gov. Ralph Northam.
Located off Interstate 81’s Exit 240, the facility will replace Overlook Produce’s roadside produce stand and will offer seasonally available, Virginia-sourced fruits, vegetables, meats, honey, baked goods, flowers, and seafood. It will feature a large open-air market pavilion, greenhouses, pick-your-own strawberry and pumpkin patches, and an expanded warehouse and cold storage facility.
The project will create six new jobs.
Overlook Produce owners Joe Ulmer and his wife Janice are native Shenandoah Valley farmers who opened the roadside stand in 2016 after selling their produce for five years through the Shenandoah Valley Produce Auction.
