Warschawski, a full-service advertising, marketing, digital, public relations, branding, web design, videography and photography, creative and crisis communications agency, today announced COO Shana Harris will present a session titled, “Creating an Award-Winning Corporate Culture That Reinforces Your Brand,” during the American Marketing Association (AMA)Cincinnati IGNITE! Marketing + Customer Experience Conference, on April 20, from 1-1:45 p.m.
The AMA Cincinnati IGNITE! Marketing + Customer Experience Conference brings together marketing and CX professionals to share best practices, proven tools, smart ideas and inspiring stories on how to positively influence customers’ experiences to improve their interactions and increase brand loyalty.
During her session, Shana will share the importance of clarifying your brand and how it needs to live internally first to create a strong culture and deliver business results. The session will define what branding is and is not, identify the rule of branding, best practices and the steps companies can take to create an award-winning culture. To learn more about the session, click here.
“There is a common misconception that branding is something done externally, and many companies overlook the importance of internal branding. The most critical element for creating a successful organization that people want to work for and work with is having a strong brand that is clearly defined and lived throughout the company,” said Warschawski COO Shana Harris. “This is a topic I am passionate about and have seen first-hand the positive impact that having a strong brand can have on a business. I look forward to sharing recommendations attendees can bring back to their workplaces to reinforce their brand and culture.”
In her role as COO, Shana oversees and manages the agency’s operations while playing an active role in account management, new business and HR. A member of the agency for 23 years, Shana has successfully delivered outstanding results for a broad scope of national and international clients and high-profile brands, including Under Armour, DEWALT, Century 21 and Bright MLS. A thought leader in the branding and marketing communications spaces, Shana is frequently sought out for comment and her expertise, often quoted by the regional and national media on PR/crisis communications and branding issues, and is regularly invited to speak at regional, national and international conferences.
To register for the AMA Cincinnati IGNITE! Marketing + Customer Experience Conference, click here.
Warschawski is dedicated to providing clients with the highest quality of branding, marketing, PR, advertising, interactive and creative design services. Warschawski has won the top recognition of being named “U.S. Small Agency of the Year” for four of the past six years. For ten consecutive years, it also has been ranked as one of the top 30 “Best Agencies to Work For” in the U.S. In 2010, Warschawski was named “U.S. Small Agency of the Year” and the “Best Small Agency to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work over the last 15 years. Warschawski was founded in 1996 and is headquartered in Baltimore, MD.