The vicissitudes of the pandemic have forced many theaters to shift direction and offer virtual productions in order to survive. An increasing number of offbeat theaters have embraced that change to generate new revenue sources and draw new audiences using technology.

4615 Theatre, based in Montgomery County, Maryland, and D.C., took a particularly distinctive approach to meet various business and creative needs with its virtual productions. The theatre has embarked this year on a low-tech program of productions called 4615 GO. These will likely serve as a springboard for future programs, and build on the theater’s site-specific shows in real-world environments, said Jordan Friend, 4615 Theatre’s founder.

Friend said the idea for the program “crystallized last fall due to frustration with the ongoing debates over what constituted ‘theatre’ at a time when in-person performance was unsafe.”

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