Barcelona, Spain-based Submer Technologies, a company that creates cooling tech for data centers, announced that it is expanding its products to Ashburn, Virginia, an area that has been coined Data Center Alley.

“We need to be where our customers are,” Daniel Pope, CEO of Submer Technologies, said in a statement. “When it came time to locate our North American division, Ashburn quickly rose to the top of the list. The amount of critical infrastructure and the diversity of operators make it the perfect location for Submer.”

The new location, which will be a subsidiary company incorporated as Submer Inc., will house the tech company’s North America administrative, support and operations teams. Submer’s U.S. headquarters will offer data centers its immersion cooling platform that submerges servers in a proprietary dielectric fluid to improve cooling efforts from energy efficiency to cost and space.

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