Array Analytics announced today that it has closed a $2 million Pre-Series A financing round with three private investors to advance their healthcare IT enterprise SaaS product Pivotal. This brings the total capital raised by Array to $4.8 million since its founding in 2017. This latest round comes on the heels of striking a strategic partnership agreement with UnitedHealth Group’s OptumInsight analytics division. The partnership will result in marketing an integrated solution alongside OptumInsight’s legacy CMA/P2020 product, which serves a customer base that includes over 200 hospital systems across the US.
“This funding round enables our development team to further enhance this evolutionary healthcare business planning tool,” said Carl Davis, Array’s co-founder and CEO. “Pivotal empowers health systems and their various consultants to transform an iterative business planning approach into an agile, intelligent, collaborative and integrated model – and we’re just beginning to tease out the tool’s full potential.”
Pivotal employs mapping technology to allow users to visualize target areas, identify patient care locations, and perform complex analyses that factor in travel times, patient encounters and volumes and competitor analysis. Roadmap features for the product will produce insights around staffing, revenue, capital and operating expenditures, and overall ROI, all necessary components of health system strategic planning.
Pivotal’s partnership with Optum merges strategic planning with master and facility planning. Under the agreement, Optum’s Crimson Market Advantage (CMA) and Planning 20/20 toolsets, healthcare business intelligence solutions backed by a decade of development and research, will now integrate patient demand projections and market assessment capabilities and their spatial implications with Pivotal. Pivotal, which will provide the only geolocated National Provider Type (NPI) 1 & 2 organizations and physicians practices across the US, will leverage CMA and Planning 20/20 capabilities to allow users develop multivariant scenarios for service line, staffing and capital investment decisions in a dynamic and collaborative environment. The two platforms will remain as standalone but integrated products with joint marketing occurring to meet customer needs.
The finalized partnership was announced following a presentation of Pivotal at the annual Optum Forum in Las Vegas. The Pivotal/Optum team unveiled the combined solution and detailed how the platform can accelerate healthcare business decisions. “The goal of this new collaborative solution is to allow the C- Suite to accelerate decisions on strategic initiatives and determine the physical infrastructure required to achieve them.” said Kyle Rose, Vice President of Products, Market Performance Solutions, Optum Analytics.
“Pairing Optum’s best-in-class patient demand and market assessment capabilities with Pivotal’s robust capacity, opex and capex financial modeling and collaboration features provides healthcare leadership teams and planners with a true enterprise solution that produces actionable insights.” said Array’s Co-founder and Chief Strategy Officer, Fady Barmada.
The ability to test and collaborate on various strategic investment scenarios in a marketplace that is continually evolving is critical for health systems, healthcare real estate professionals, physician practices and healthcare consultants. Aligning deep demand data with Pivotal’s integrated capacity insights, financial modeling and geolocation framework allows health systems to prepare for these rapidly changing industry conditions.
About Pivotal
Pivotal is a dynamic master planning and strategic optimization cloud platform for healthcare business planning. The platform was developed for the constantly changing world of healthcare business decisions. It’s a living, purpose-built tool to help visualize the success you plan for today, the challenges you should avoid tomorrow, and the opportunities you never saw coming. Most impressively, it’s simple, dynamic, and plan revisions are as easy as the drop of a pin.
