If you’ve attended a Vinetta Project Venture Challenge pitch event over the past couple months, you may have heard the name GSP Financial Services. The company is, after all, the title sponsor of the ongoing $20K pitch competition.

But what’s the story with this small, Gaithersburg, Md.-based CPA firm and why are they so involved in supporting female founders through the Vinetta Project? Technical.ly chatted with founder Zachary Giegel to find out.

Giegel and his cofounder George Farha launched GSP just under a year ago, in August 2015. The goal, Giegel said, is to be “totally different from any other CPA firm out there.” How, you ask? Well, GSP focuses on helping startups and other early-stage companies with their finances. According to Giegel, this is an underserved niche.

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