The most difficult part of telling a story, be it with words, data or images, is figuring out what that central piece of information is and building your narrative around it. There’s always that one piece of information your reader, viewer or user is looking for — you, the creator, have to be humble enough to ask yourself what that is, not what you want it to be.

This is one of Carla Uriona’s main philosophies on storytelling and information sharing.

When Uriona saw the Washington Post’s SafeTrack graphics in May she thought “these look nice, but they don’t show me what I need.” Ironically Uriona’s not a metro rider herself, but she thinks that when disseminating SafeTrack information it is important to think like one.

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