Brian Williams’ mission for PurchaseBlack.com has always been the same: to support the African-American community by supporting African-American-owned businesses.

That’s not to say that PurchaseBlack.com is only for African-American consumers — Williams welcomes anyone. But he’s unapologetic about saying his company is “conspicuously African-American.” It can make people uncomfortable, he says, but from his perspective, “someone needs to say it’s OK to make something specifically Black.”

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