Lyft is Making Some Pretty Weird PR Moves

Ghost-ride the Whip

Have you always wanted to pretend you’re part of the Ghostbusters squad and take a ride in an Ecto-1? That’s kind of a specific dream, weird. But, as it happens, you’re in luck.

In preparation for the July 15 release of the rebooted Ghostbusters movie (this time with an all-woman ghost-busting squad), Lyft has teamed up with Sony to introduce a limited-time offer they’re calling “Ghost Mode.”

We’re not kidding.

July 1-2, from 10 a.m. to 8 p.m. local time, riders in New York City, San Francisco, Los Angeles, Boston and, yes, D.C., will be able to use Ghost Mode to get a free ride in an Ecto-1 that, according to Lyft, is either an original from the new film or a replica.

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