CCAH’s Chrissy Hyre to Co-Present Bridge Conference Session on Building Multi-Channel Campaigns

6/30/16

WHAT: The combination of technological advancements and mobile and social giving trends are driving nonprofit organizations to refine their multi-channel strategy. As nonprofits increase their multi-channel marketing efforts, their staffs must ensure they are providing a consistent message across multiple platforms and as many opportunities as possible for donors to contribute to their campaigns.

The 11th Annual Bridge to Integrated Marketing and Fundraising Conference, commonly known as the Bridge Conference, will feature a session titled “Building Your Multi-Channel Campaigns.” The session will highlight case studies that detail the basics of multi-channel campaigning.

Bridge Conference attendees will learn keys steps in executing effective multi-channel campaigns, which include the following:

  • Using historical data and benchmarks to determine the best channels to engage donors.
  • Developing an integrated, multi-channel contact calendar.
  • Implementing proven strategies for creating effective multi-channel messaging and creative.


WHO: Chrissy Hyre, director of telemarketing strategies at CCAH, will co-present the “Building Your Multi-Channel Campaigns” session during the Bridge Conference. Hyre oversees telemarketing campaigns for CCAH’s largest clients. In addition, her efforts have helped the firm capture multiple Pollies, Direct Marketing Association of Washington (DMAW) MAXIs, and three FundRaising Success Gold Awards. Heather Shelby, activism and engagement manager at the Environmental Defense Fund, and Christy Jones, director of membership and direct response marketing, American Association of University Women, will co-present with Hyre.

WHEN: Thursday, July 14, 2016, 4:00–5:15 p.m. EDT

WHERE:

Gaylord National Hotel and Conference Center
201 Waterfront Street
National Harbor, Maryland 20745

FOR MEDIA INFORMATION:

Please contact Jeanne Zepp. She can be reached at 240.686.1000 or email her at jzepp@dprgroup.com. She will be happy to arrange pre- and post-event interviews with Chrissy Hyre.

FOR ATTENDEES:

For more information and to register, please visit the Bridge Conference website: http://www.bridgeconf.org/

About CCAH

For more than 25 years, CCAH has been on the forefront of the ever-changing direct marketing industry with award-winning innovations in direct mail, telemarketing, online and mobile integration. The company’s team of seasoned strategists and creative developers has delivered results for some of the largest and most recognized nonprofit organizations worldwide. CCAH has offices in Arlington, Va., and San Francisco. For more information, please visit www.ccah.com.