Greg Brock worries that a new federal rule governing overtime pay for salaried workers could bleed the life from his small company’s uniquely unfettered culture — an attribute he said attracts talented, creative people to Firefli.
The digital strategy firm, based in a renovated building in downtown Roanoke, currently has eight employees, including Brock, who is CEO and Firefli’s founder.
Brock handles most human resources tasks for the firm, which emphasizes flexible hours as a key recruitment lure. He said he believes roughly half of Firefli’s staff, all salaried workers, could be affected by the new overtime rule but said he hasn’t had time yet to do related analysis.
The U.S. Department of Labor’s controversial new rule, announced in May and set to take effect Dec. 1, more than doubles the threshold for overtime pay for salaried workers.
