Creating multiple products can be a great way to grow and diversify your business. But for a young startup multiple products can also serve to complicate the story you’re telling journalists and investors — part of being successful is knowing when, how and on what to focus.

When we last checked in with ruvna it was a young, hungry school safety startup run out of the American University incubator with two live products and the desire to create more. “We very intentionally call ourselves a platform,” CEO Joey Nutinsky told Technical.ly at the time. “Right now we have two awesome products, but there are definitely more ways to make schools smarter and safer.”

Now ruvna’s a young, hungry school safety startup based in New York (for now) and learning to tell a focused, compelling story.

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