Accounts of racial discrimination against Black Airbnb users have dogged the online vacation rental giant.

In fact, the topic was front and center at Airbnb’s annual tech conference last month and at a recent invitation-only meeting convened in D.C. with civil rights leaders. Now one company is taking a proactive stance in solving the issue.

Meet Innclusive (formerly Noirebnb), a new rental booking startup striving for inclusivity. Right now, it’s primarily being used by African Americans but there are plans to expand to other people of color as LGBTQ folks.

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