Tracey Garcia and Amanda Moran are fiercely protective of their company’s brand. A year and a half after founding -StyleMeBar-, the duo repeatedly refers to the company as “our baby.”

“We eat, sleep and breath it,” they tell Technical.ly, again and again.

To be fair, brand is a really important part of what Garcia and Moran do. -StyleMeBar- is a tech-enabled salon service (makeup, hair, the works) that brings beauty to you, where you are, on demand. And when a stylist shows up on your doorstep, ready to do your makeup, you want to look good. No misplaced lashes, no bad haircuts.

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