Conventional wisdom doesn’t view business travelers in the most flattering light — it sees them as intractable and a little selfish. Basically the assumed mentality of the business traveler is The company is paying for it — who cares how much it costs? My comfort trumps all.

But Priceline founders Jay Walker and Scott Case believe there’s a way to change this — to get business travelers to be more flexible and allow companies to save money. It’s all about the right incentives.

See, currently the interests of business travelers and the companies that send them on the road aren’t exactly aligned. But what if business travelers could be incentivized to find cheaper business travel solutions? Upside, Walker and Case’s new D.C.-based startup, does just that.

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