Cognitive psychology may not be the first thing that comes to mind when discussing entrepreneurship, but Daniel Gartenberg, founder and CEO of Fairfax-based travel startup Fly Fleet, believes the two aren’t so different.

To be fair, Gartenberg himself, who earned a Ph.D. in psychology from George Mason University late last year, was surprised to learn about how many entrepreneurs are cognitive psychologists — turns out there are more similarities than you’d think.

“Both roles typically involve building and testing hypotheses and computer programming,” Gartenberg said in a feature for the July/August edition of the American Psychological Association journal. “I think it’s pretty exciting to use these skills to create things that have the potential to help a lot of people.”

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