Untangle Transforms Beauty and Wellness Communications

8/7/16

Untangle, a relationship-focused mobile app poised to revolutionize the core beauty and wellness experience, launches today by exclusive invite only to a select list of beauty and wellness businesses across the U.S. The new app fosters an authentic and ongoing dialogue between beauty and wellness professionals (BaWPs) and their clientele by organically merging tech-forward features with personalized communication.

Untangle empowers salons, spas and other beauty and wellness establishments to bring client relations to the forefront of their business. The technology encourages seamless touchpoints beyond just appointments by way of a beautifully designed and easy-to-use interface. It gives BaWPs the opportunity to have one-on-one communication with clients, recommend products and thoughtfully curated regimens to meet individualized goals, and, in doing so, cultivate the pillars of an authentic and trusting long-term relationship.

“I wanted to create an experience that transforms the beauty and wellness industry, extending relationships between BaWPs and their clients far beyond their appointments,” says Untangle Founder and CEO J?nna Reese. “To date, technology in the beauty and wellness industry has been transactional. Untangle’s approach is alternatively twofold: equipping professionals with a tool that helps them create genuine connections with their clients, and also helps their clients work confidently towards their own beauty and wellness goals.”

Untangle utilizes Amazon Web Services as its main infrastructure and is integrated with a number of best-in-class, third-party apps, including a Multi Content Delivery Network to optimize video tutorials uploaded by BaWPs, establishing a robust, enterprise-level solution for the beauty and wellness industry’s communications.

Propelled by the leadership and passion of Reese, Untangle enters the market self-funded and backed by her ten-year track record of success as the Founder, President and CEO of AEi International, a multi-million-dollar-per-year, woman-owned firm that provides solutions in strategy, management consulting and technology with a portfolio of clients in the federal government, non-profit and health sectors. Reese is an established force in the tech industry, despite its staggering gender gap with only 22.5 percent of females in tech leadership roles.

During the exclusive invite period, Untangle’s team will gather feedback and data against the app’s approach, which will play a key role in the official mass-market launch in 2017.

About Untangle

Untangle is a relationship-focused mobile app that delivers a robust, enterprise-level solution for the beauty and wellness industry’s communications created by J?nna Reese, Founder, President and CEO of AEi International, a multi-million-dollar-per-year management consulting company. The Untangle experience transforms relationships between beauty and wellness professionals and their clientele by merging innovative, multi-platform technology with meaningful communication.

For more information, visit: http://untanglelife.com/

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