A Blacksburg company plans to launch a brand of health waters with the potential to improve gut health, fight inflammation and regulate glucose.
The waters, to be marketed under the Pervida brand, will contain a substance called abscisic acid. The hormone, pronounced ab-sis-ik, is found in many fruits and vegetables but its health qualities are not widely known.
Josep Bassaganya-Riera, CEO of BioTherapeutics, seeks to change that by educating health-conscious consumers about abscisic acid so they seek it out much like they might now look for foods with probiotics.
