Cyclists Boost Tourism And Business, According To Study

Those taking the Valley by bicycle have helped the local economy, according to an economic impact analysis.

A Bicycling in the Central Shenandoah Valley Economic Impact Analysis was conducted by the Central Shenandoah Planning District Commission along with regional partners from Shenandoah County Tourism, Bryce Resort, Greater Augusta Regional Tourism, Harrisonburg Tourism, Rockingham County, Lexington and the Rockbridge Area Tourism, Massanutten Resort and the Shenandoah Valley Bicycle Coalition, a release said.

The study looked at the economic impacts of cycling within the region’s four counties and five cities and estimated the impact of bicycle tourism on the local retail, lodging and restaurant businesses, the release said.

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