When we talk about diversity and increasing diversity across the workforce, one oft-cited strategy is increasing the visibility of diverse role models. The thinking? It’s hard for a young girl to imagine herself CEO of a powerful tech company if she’s never seen anyone who looks like her do the same. This is why high-profile firsts, like the first Black president, feel so meaningful.

General Assembly, the global purveyor of coding bootcamps with a campus on 15th Street, wants to get in on the role model conversation where it pertains to female developers. And so, on Women’s Equality Day just a week ago, the company launched the hashtag campaign #ilooklikeadeveloper.

As part of the campaign General Assembly has partnered with Women Who Code and Walkers Legacy to hold events around the world — evenings spent coding and learning from other women in the field. The D.C. edition of this event is set for Sept. 13.

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