The just-over-one-year-old D.C. ridesharing startup Split announced another step in its near-constant expansion march on Wednesday: the service now extends to Ivy City in Northeast. According to a press release, this is great for anyone who wants to explore the “up-and-coming neighborhood.”

The company also recently made a new hire, bringing on Christopher Hogan as head of strategy and analytics. Hogan previously worked as vice president of analytics at LivingSocial. In a statement, Split CEO Ario Keshanisaid Hogan “will play an integral role in Split’s continued dedication to accelerated growth across the board.”

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