Gov. Terry McAuliffe has announced a marketing leverage grant that will bring more than $900,000 in funding to 43 state tourism programs. Of that $927,000, Shenandoah County received $50,000, tied for the highest amount received by any municipality. The funds will be bestowed on a matching basis.
The grant, which came about from the Virginia Tourism Corporation’s Marketing Leverage Program, is intended to help local tourism organizations increase visitation by leveraging marketing dollars, according to a news release from the governor’s office.
“The grants offered by the Virginia Tourism Corporation’s Marketing Leverage Program provide tourism businesses with a powerful funding resource to market themselves to travelers both across the United States and internationally,” McAuliffe stated in the release. “These funds provide localities and businesses across the Commonwealth with the necessary resources to continue to attract visitors and increase demand for Virginia products in the global marketplace.”
