Background
CarMax (NYSE:KMX) is a company that discovered a customer service focused opportunity in a largely not-so-service-focused traditional auto retail market. The core mantra? No-Haggle Pricing. If you have ever purchased a used car from a traditional auto retailer, you would know: The experience starts with a sales person interrogating you for personal information, followed by looking at cars that weren't even in your price range to begin with, and ends with a never ending "let me talk to my manager" price haggling. CarMax came in and changed the used auto sales experience. Instead of hours of back and forth on prices, CarMax took more of a "here's our price, take it or leave it" approach.
