Following a competitive national review, Clayton, one of America’s largest homebuilders has hired The Tombras Group as its national media buying and analytics agency of record.

Tombras will perform all national media planning and buying and handle the marketing analytics program with a special emphasis on activating new homebuyers.

“Tombras’ approach of driving business results through data analysis and media optimization made it clear they were the right choice,” said Carl Hill, Director of Marketing for Clayton. “We’re looking forward to measurably building the brand and growing sales with the help of the agency’s experience and insights.”

The partnership comes in advance of Clayton’s “Have It Made” national brand campaign launch, highlighting the company’s home customization selections developed by Clayton’s creative AOR, Made Movement in Boulder, Colorado.

“This is an exciting opportunity to help an already successful company and category leader make their next big jump,” said Dooley Tombras, executive vice president of the Tombras Group.

The Tombras Group is a full-service advertising agency with a digital mindset. In the brand-building business since 1946, the family-owned agency serves national and global clients. Tombras connects data and creativity for business results. Offices are located in Washington, D.C.;Louisville, Kentucky;Nashville and Knoxville, Tenn.