As of Monday this week, D.C.-born ridesharing service Split is no longer offering its signature “smarter shared rides” around the city. But that doesn’t mean the company is shutting down — as was announced last week, the change marks the beginning of “a new chapter.”

So what does that mean, exactly? Technical.ly chatted with CEO Ario Keshani to get a sense for the direction of the company moving forward.

“The reason we’re doing this repositioning,” Keshani said, “is that we think we can use our tech and algorithm in ways that will be more impactful.”

READ FULL ARTICLE HERE