360 Live Media, the premier marketing and experience design agency headquartered in Washington, DC, announced today the addition of Larry Graham as Senior Strategy Advisor.

Having served most recently as the President of the National Confectioners Association (NCA), Mr. Graham brings a wealth of leadership experience in the association industry to 360 Live Media.

"We work with the leaders of the most progressive trade associations, which is why we are so pleased to have Larry's first-hand experience and counsel in-house," said Don Neal, founder and CEO of 360 Live Media. "Larry has a distinguished career with a long list of accomplishments, most notably his creation of the successful Sweets and Snacks Expo. As the founder of the global World Cocoa Foundation, Larry knows what it takes to create, innovate and succeed in the association space."

"If I'm going to continue to be involved in the association community, I would only work with a firm that is focused on real impact and has a stellar reputation," shared Graham. "Don has been a close friend of mine for many years, and he, his team and the company they have built are all about quality, innovation and creativity."

Mr. Graham began his career at the U.S. Agency for International Development in Vietnam, where he worked for several years. Upon returning to the States, he became a lawyer in New York and served as a Chief of Staff on Capitol Hill. After politics, Mr. Graham joined the leadership team of the American Hotel and Lodging Association, followed by the National Food Processors Association. He then became President of the Uniform and Textile Association before moving to NCA, where he served for more than 20 years.

About 360 Live Media:

360 Live Media is an award-winning marketing and experience design agency headquartered in Washington, DC. Working with great organizations such as the American Osteopathic Association, Consumer Bankers Association, American Land and Title Association and the National Retail Federation, 360 Live Media transforms events into experiences that increase attendance and deliver high impact ROI.